Our Design Process
1. Discovery – We Listen
You’ll complete a Client Brief which provides us with an outline to start your project and gives us a feel for your brand and your goals as a company. It tells us which directions to explore and which to avoid. The Client Brief will tell us about your target audience. What interests them most? What are they coming to your site to do? What do you consider a successful conversion?
2. Brainstorm What’s Next
There needs to be a solid plan focused on how to create a website that converts a visitor to a buyer or lead. The plan should focus on the 2 or 3 things you need a visitor to do while at your site. How would you rank each in importance? What’s each page’s primary message?, etc.
A team of seasoned web pros will research and map out how to deliver your Unique Selling Points (USP’s) and what will really give you that competitive advantage.
3. Wire Framing
Clean, user-friendly layouts of your web pages are created to make sure all elements like logo, navigation, text, etc. are in the most appropriate places. Why is this important? Wire framing makes it possible to communicate in a way that quickly makes the visitor say “Yes, I’m in the right place and I’m going to stay and learn more.”
4. Unleash the Rockstar Designers.
Only after your website’s been wire framed are color and graphics added to enhance your message and create an appealing brand experience directed at your target audience. Relax, these guys truly believe that form MUST follow function. They realize that great design is all about communication and not their portfolios.
From this point, mockups are created and delivered. Depending on the project this includes: Homepage, Sub-Level Pages, Landing Pages and Even custom blogs.
5. Call in Programming Ninjas
Your website design is translated from design to code using high-quality cross-browser compatible W3C Valid XHTML / CSS markup. All graphics and images are optimized to create fast loading web pages. Are Ninjas are trained with the most cutting edge programming languages. On top of that, they understand what the Search Engines want so you’re site is built with SEO in mind.
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