SLEEK development

We’ve been saying this for a few years now and everyday, the locations of this virtual real estate are being occupied. Business’ need to start thinking of their websites as an asset. As a piece of real estate. And if you build your piece of real estate the right way, you can have your very own Park Place or Boardwalk.

Having trouble seeing the value in a Website?

Most small, medium sized businesses either don’t have a website at all or have neglected their websites because they feel like they don’t get anything out of them. Well when it comes to the web, it’s not a “build it and they will come” scenario. There are so many different aspects that come into play in order to get your site working hard for you.

• Professional & Custom Design
• Copy
• Functionality
• Is the site Search Engine friendly?
• How are driving traffic?

Again, just having a site is not enough, with the tools available in this day and age we are seeing a new kind of informational and virtual land grab. People are claiming virtual territory wherever their customers are on the web. The strength of your online presence is directly related to your bottom line. This aspect incorporates SMO, SEO, brand monitoring and protection, amount of content, just to name a few.

Maybe now is a good time to sit back and think about your website. Is it working hard for you? Is it delivering value or results? If not, it may be time to re-evaluate or put it in the hands of a the right people. Start researching online media companies and agencies.

Don’t be afraid to invest in your virtual real estate.

What do we mean by holistic web design?

We are not talking about organic food and homeopathic cures (I used to always think of these things when I heard the word holistic), we are talking about the purpose and function of your website. Does the layout of your site provide a road map to the ultimate goal of the site or are your visitors getting lost in the clutter?

To get technical, the definition of holistic is: Emphasizing the importance of the whole and the interdependence of its parts.

A big part of our business is educating our clients on how to build their site with each of these crucial parts incorporated into their online media plan. These parts include:

• Brand Harmony
• Virtual Real Estate
• New Age Marketing
• Functionality

These parts all working in harmony result in holistic web design. This simple process that SLEEK takes with their web design services seems simple yes, yet so many design firms and business’ forget to take it into consideration.

Over this next week we’ll be following up with a blog post for each of the 4 main points listed above. If you’re reading this, you should ask yourself if your website is functioning the way you want it to. If it’s not, it’s time to sit back down and get your site up to par.

Stay tuned…